(Ennis-O'Connor) Around 45% of the world’s population uses social media, totaling an average of 2 hours and 23 minutes a day per person (Ennis-O'Connor). Little did those people know, companies running these social media pages program their pages in ways that can be harmful. By taking and using data you posted when you sign up, make a post, send a picture, and much more. Many people know that data is looked at in order to show relevant advertisements. But do they really know how the company is collecting their data? Or why the company really wants it? Data is taken from social media accounts for many reasons: It can be sold to companies for advertising, profile building, and more in order to create revenue, it can also learn from the data, and sell specific things to specific people (Tufekci). You may think that you can easily see these uses of “ad tracking” or other forms of data collection, as they are much easier to see. You look at a pair of shoes you woul...